Skaggs Creative is a branding and digital agency based in New York City. In 2017, luxury haircare line Cuvée Beauty hired Skaggs to reimagine its brand strategy and creative. Working closely with Creative Director Bradley Skaggs, I wrote the copy for the ad celebrating Cuvée’s relaunch, which appeared in a fall issue of Glamour. The teaser highlights the brand’s proprietary Cuvée Complex, a blend of champagne, white truffle, and platinum extracts, which offers unique, effective, and effortless haircare for all.