OpenX is a leader in programmatic advertising, powering a supply-side platform for audience, data, and identity targeting. The company works with more than 30,000 advertisers across every screen and device (from mobile to CCTV), reaching nearly one billion consumers and processing more than one trillion transactions globally each day. Since it was founded in 2008, OpenX has helped deliver more than $3 billion in total monetization to publishers.
In 2022, I was the lead copywriter on a report that OpenX commissioned as part of a collaboration with The Harris Poll, a market research firm. I worked with Creative Director Wenner Exius and senior designer Nick Terry to produce a 23-page ebook, “Exploring the Next Frontier of Digital Advertising,” which identified a series of key marketing strategies to engage audiences in a shifting ad landscape.
The ebook is packed with stats, trend forecasts, and interviews with C-suite execs across the industry. Our analysis covered the expanding scope of tech partners, the importance of experimentation, and shifts in consumer behavior. To help brands, agencies, and publishers take advantage of these new possibilities, OpenX shared its top three takeaways for free on an interactive landing page, which I also wrote.
“As a marketer, you have to spend media dollars, and you have to tell a great story that says something no one else is saying. The breakthrough stories are connected to the heart, the future, or something emotional that we need to dig deep to find.”
