Airbnb is a global community of hosts and travelers. The company launched in 2007, when two hosts (including CEO and co-founder Brian Chesky) welcomed three guests to their San Francisco home. Since then, Airbnb has expanded into an international super brand with 4 million hosts and 1 billion guests. To date, there are 5.6 million Airbnb listings in over 200 countries and regions.
2021 Winter Release
The Airbnb 2021 Winter Release included 50+ upgrades that make it easier to host and support the changing needs of guests. I was brought on as a copywriter on the MarCom team (led by Creative Director John Park) to name and write copy for each of these features. I took direction from cross-functional stakeholders (multiple creative directors, design directors, product managers, product designers, and legal counsel) and translated it into accessible, compelling copy that simplified complex concepts and maximized SEO. The result is an evergreen landing page that describes the latest series of innovations you’ll only find on Airbnb, including AirCover, Translation Engine, and Accessibility Review.
Accessibility Review
One in six people worldwide have an acknowledged disability—a number greater than the population of the world’s largest country. I was part of the team tasked with reimagining Airbnb’s Accessibility landing page, timed to launch during the Winter Release. Copy included custom text designed specifically for screen readers. The page was translated into 61 languages, and approximately 30% of the media coverage about the Winter Release event included Accessibility Review. All stories reported positively on the upgrade, which aims to make travel even more accessible during the “live anywhere” revolution.
